"RENUU"
Circular Fashion Ecosystem
Storytelling • Branding • Adobe Illustratior • Adobe Photoshop • Solidworks • Keyshot
* This is a 14 week Group Project.
* Team Members: Sijia Mao, Ilya Hakobyan, Yi Sun
Project Brief:
To purpose a phygital retail system design for the future.
DESIGN BACKGROUND
Apparel Waste
The global apparel industry generates 92 million tons of waste annually, with only 12% being recycled.
Recycled
Unrecycled
Phygital (physical + digital) Experiences
Over 70% of shoppers now blend online and offline touchpoints, expecting seamless phygital brand experiences.
Phygital Shoppers
Online-only Shoppers
Offline-only Shoppers
PREFERRED FUTURE
(what we want to happen)
Retail evolves into a connected, circular, and community-driven ecosystem where smart tools and local hubs make sustainable living intuitive and aspirational.
TARGET FUTURE TRIBES
Early Adopters
Elin
29 (in 2035), Sustainability Influencer, Lives in urban areas of Zurich, Switzerland
Pain Points:
-
Recycling and disposal remain difficult
-
Limited access to sustainable options
-
Hard to engage others in sustainable habits
-
Ongoing ethical sourcing issues
"Lead sustainability and inspire others."
Early Majority
Arman
42 (in 2040), Local Resident, Lives in the suburban districts of Guangdong, China
Pain Points:
-
Struggles with work–family balance
-
Frequent clothing changes for kids
-
Feeling disconnected from urban culture
-
Living in a homogeneous environment
"Use RENUU to simplify and enrich life."
Late Majority
Yan
70 (in 2045), Local Resident, Lives in Dali Village, located in Guizhou, China
Pain Points:
-
Social isolation and loneliness
-
Financial stress and limited resources
-
Generational gap with younger people
-
Mobility and accessibility challenges
"Value connection, access, and belonging."
PREFERRED VALUES
Secured Experience
Immersive Experience
Environmental Stewardship
Equitable Access
Multi-Cultural Confidence
Tailored Interactions
RENUU is a circular retail ecosystem that closes the loop of repairing, recycling, remaking, and reselling clothing.
By combining smart tools, mobile services, and immersive centers, it makes sustainable living effortless, inclusive, and aspirational for future communities.
RENUU ECOSYSTEM OVERVIEW
01
Organize Assistant Kit
Organize Assistant Kit aims to assist people in organizing their wardrobe and making sustainable decisions effortlessly.
02
Mobile Cart
The mobile cart travels around the city collecting people's clothing for recycling and resale, delivering them to the RENUU center.
03
Delivery Drone
Delivery drones bring orders right to people's hands or doors at the scheduled time.
04
RENUU Center
The RENUU center is a phygital retail store open worldwide,
GONDOLA
FRAME
Minimal but robust.
Four primary supports seamlessly extend from top to bottom.
SCREWS
The frames are connected together by the hexagonal screws, which draw inspiration from the screws on the AP watch face.
( hover on the circle to see details )
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WINDOWS AND DOOR
Windows can be opened on both sides; a simple rotation lets people enjoy fresh outdoor air.
The door can be rotated open on one side. Individuals will need to step over the lower frame.
INTERIOR ENVIRONMENT
People can freely sit around the central table, serving champagne.
This seating arrangement fosters a great social atmosphere with nice visibility.
SEATING
The seating area features delicate curves that seamlessly blend with the side frames.
The metal strap follows the contours of the seating's curved edges with a subtle variation in width. Logo marks are also applied at the juncture.
( hover on the circle to see details )
TABLE
The central table allows ambient light to filter through the table's hollow sections, fostering a cozy atmosphere.
FLOORING
Elegant herringbone wood flooring adds a touch of timeless charm.
BURNERS
IGNITER
The igniter design is more modern and user-friendly, comparing to the traditional spring-shaped mechanism.
PATTERN DETAILS
There are hexagonal patterns on the middle and lower sections.
BURNER MOUNTING AREA
The upper burner mounting area features a sturdy structure for the burners.
There is a protective insulation around the burners to prevent overheating.
ENVELOPE
LOAD STRUCTURES
The load structures align with the panel seams, efficiently distributing the stress across the envelope.
LOCKS
There are geometric shape locking structures with branding positioned on the sides.
CMF
MATERIALS
Transparent Plastic
Aluminum
Cotton Fabric
Copper & Wood
COLORWAYS
MORE PROCESS
BRAND BOOK
Create a full brandbook for Audemars Piguet to study all information about the brand. Team project.
COMPONENT STUDY
FRAME IDEATION
AI (Midjourney) Generated
Basic Component Layout
Prompt: bubble house, transparent, futuristic minimalism
Front
Top
Legend
Field of View Research
Quick Proportion Study
transparent piece
bottom frame
top frame
FRAME DEVELOPMENT
phase 1
phase 2
phase 3
phase 4
SEATING IDEATION
Shaped with delicate curves that seamlessly blend with the side frames
phase 1
phase 2
phase 3
CENTRAL TABLE IDEATION
Some iterations to find the best way to deliver the elegance.
