"RENUU"

Circular Fashion Ecosystem

Storytelling • Branding • Adobe Illustratior • Adobe Photoshop • Solidworks • Keyshot

* This is a 14 week Group Project.

* Team Members: Sijia Mao, Ilya Hakobyan, Yi Sun

Project Brief:

To purpose a phygital retail system design for the future.

DESIGN BACKGROUND

Apparel Waste

The global apparel industry generates 92 million tons of waste annually, with only 12% being recycled.

Recycled

Unrecycled

Phygital (physical + digital) Experiences

Over 70% of shoppers now blend online and offline touchpoints, expecting seamless phygital brand experiences.

Phygital Shoppers

Online-only Shoppers

Offline-only Shoppers

PREFERRED FUTURE

(what we want to happen)

Retail evolves into a connected, circular, and community-driven ecosystem where smart tools and local hubs make sustainable living intuitive and aspirational.

TARGET FUTURE TRIBES

Early Adopters

Elin

29 (in 2035), Sustainability Influencer, Lives in urban areas of Zurich, Switzerland

Pain Points:

Recycling and disposal remain difficult
Limited access to sustainable options
Hard to engage others in sustainable habits
Ongoing ethical sourcing issues

"Lead sustainability and inspire others."

Early Majority

Arman

42 (in 2040), Local Resident, Lives in the suburban districts of Guangdong, China

Pain Points:

Struggles with work–family balance
Frequent clothing changes for kids
Feeling disconnected from urban culture
Living in a homogeneous environment

"Use RENUU to simplify and enrich life."

Late Majority

Yan

70 (in 2045), Local Resident, Lives in Dali Village, located in Guizhou, China

Pain Points:

Social isolation and loneliness
Financial stress and limited resources
Generational gap with younger people
Mobility and accessibility challenges

"Value connection, access, and belonging."

PREFERRED VALUES

Secured Experience

Immersive Experience

Environmental Stewardship

Equitable Access

Multi-Cultural Confidence

Tailored Interactions

RENUU is a circular retail ecosystem that closes the loop of repairing, recycling, remaking, and reselling clothing.

By combining smart tools, mobile services, and immersive centers, it makes sustainable living effortless, inclusive, and aspirational for future communities.

RENUU ECOSYSTEM OVERVIEW

Organize Assistant Kit

Organize Assistant Kit aims to assist people in organizing their wardrobe and making sustainable decisions effortlessly.

Mobile Cart

The mobile cart travels around the city collecting people's clothing for recycling and resale, delivering them to the RENUU center.

Delivery Drone

Delivery drones bring orders right to people's hands or doors at the scheduled time.

RENUU Center

The RENUU center is a phygital retail store open worldwide,

RENUU ECOSYSTEM ROADMAP

ORGANIZE ASSISTANT KIT

Organize Assistant Kit includes two products in a set: one designed as a scanner to be placed inside the wardrobe, and the other positioned outside on the wall, serving as an interactive assistant.

01 - Scanner

Capture movements, track usage frequency, and record the quality of the clothing inside the wardrobe.

02 - Interactive Assistant

Provides clothing information, guiding you to make sustainable purchasing decisions and manage your clothes responsibly.

MOBILE CART

Mobile Carts travel through the city, collecting clothes for resale, recycling, or remaking at the RENUU Center. It also offers on-the-spot repair services, making garment care and sustainability more accessible to the community.

STEP 1 - Log In

STEP 2 (option 2) - Repair

Repair in progress...

Container opens to collect clothes.

STEP 2 (option 1) - Resell/ Recycle/ Remake

Place the clothes on the repair station, where the robot will automatically detect damage and repair it using materials stored in the box.

DELIVERY DRONE

Delivery drones collect clothes from remote areas and deliver orders directly to users at scheduled times, ensuring safety and efficiency without requiring a pickup visit.