Interior CMF Concept
2028 Porsche 911 Turbo
Brand Research • Adobe Illustratior • Adobe Photoshop • Material Study & Making
Project Brief:
To develop a CMF strategy with emphasis on branding, practicality, and sustainability.
RESEARCH
ABOUT PORSCHE
“THE BRAND FOR THOSE WHO FOLLOW THEIR DREAMS."
Established in 1931 by Ferdinand Porsche, Porsche is a well-known German automaker celebrated for its luxurious design and powerful performance.
My brand understanding of the style, history, design language:
BENCHMARKS
To Drive Porsche's Future:
Sustainable Innovation & Female Audience Appeal
BUYER PROFILE
Vanessa
AGE: 42
OCCUPATION: Fashion Entrepreneur
LOCATION: Miami, Florida
MARITAL STATUS: Married, No Children
INCOME LEVEL: $700,000 a yr
• Avant-garde
• Unconventional
• Trend-conscious
• Striving for excellence
• Adventurous
BACKGROUND:
Vanessa, a former diving athlete, now thrives in the fast-paced world of fashion. Her background in diving sparked a love for new challenges and experiences, shaping her adventurous and enthusiastic spirit to explore various aspects of life.
LIFE ROUTINE
Fashion Studio
Downtown Miami
Luxury Apartment
Miami Beach
Workdays:
20-30 min drive to work
Weekends & Holidays:
Drive along Miami beach
Sometimes:
Attend parties or fashion shows at downtome Miami
GRADES CONCEPTS
THE 3 GRADES ARE DESIGNED FOR 3 DIFFERENT OCCATIONS:
• PREMIUM grade for high-end social gatherings
PREMIUM | 911 Turbo S | FUTURE NIGHTFALL
• MID grade for beachside leisure
MID | 911 Turbo Cabriolet | DELIGHTED BREEZE
• BASE grade for everyday commuting needs
BASE | 911 Turbo | ETERNAL ESSENCE
BASE GRADE
Turbo
MSRP $199,850
COLORS & MATERIALS
MIST
CHARCOAL
MAROON
ANTHRACITE
SUSTAINABLE MATERIALS
M2 / M3
Use COFFEE GROUNDS as the vegetable dye
M7
Made by LATEX + JUTE
MID GRADE
Turbo Cabriolet
MSRP $212,650
COLORS & MATERIALS
BREEZE BLUE
NAVY
MANDARIN
MOONSTONE
DEEP OCEAN
SUSTAINABLE MATERIALS
M2 / M5
Use INDIGO as the vegetable dye
M7
Made by LATEX + JUTE
PREMIUM GRADE
Turbo S
MSRP $232,050
COLORS & MATERIALS
TWILIGHT
OPTIC
OBSIDIAN
MIDNIGHT
SUSTAINABLE MATERIALS
M2 / M3 / M4
Use BLUEBERRY + CHERRY as the vegetable dye
M7
Made by LATEX + JUTE
MATERIAL MAKING
FINAL DELIVERABLES
CMF BUILDBOOK
